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Young people don't donate blood, but they are the one's who can help
those in need the most. The assignment was to do something about it. We created a fashion brand in which items can only be purchased with blood, turning donating blood into something cool and sexy.
Web
www.theredrail.com
After the show, the pieces were included in a website and the customers had six months to give blood. All the subscribers participated in a lottery to win the item they selected from the first Red Rail Collection.
Billboard
Billboard
Catalog
Catalog
Event
Event
MEDIA AWARENESS
MEDIA AWARENESS