Who gets Gen Z?

Everyone has something to say about Gen Z. But the truth is that few people really know about Gen Z. 
The campaign challenges the labels and stereotypes that surround this generation. Instead of just repeating what is already said, we chose to give voice to these people and show that, in the heat, the story is different.

Translation: They say Gen Z only dances to post it. / Is that really true? / the warm-up is the party

Translation: They say Gen Z only connects online. / Is that really true? / The warm-up is the party.

Translation: They say Gen Z doesn't go out anymore. / Is that really true? / The warm-up is the party.