Rio de janeiro in Black & White
Sport Club Corinthians Paulista is one of Brazil’s biggest soccer clubs.
Its fans are so passionate that, in 1976, more than 70k people traveled from São Paulo to Rio de Janeiro
to support the team in a historic match. The movement was so massive it became known as the “Corinthian Invasion”.
So to launch the new jerseys inspired by that story, we did the same thing: we invaded Rio all over again. Check it out.
We placed a provocative message in the middle of Rio de Janeiro: “Welcome to Rio de Janeiro. Aqui é Corinthians.”
"Aqui é Corinthians" — ‘this is Corinthians’. It’s a way of saying: this is our ground.
It’s a true expression of the Corinthians supporters. Sorry but It’s hard to translate this kind of expression.